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Search Engine Optimization
The objective of search engine optimization is to increase web site visitors by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a limited number of keywords. If you search on your specific keywords, you will see the leading site in the rankings. All you need to do is to be one better than that site.
Each web site that JNS Web Design creates is optimized to rank high according to the standards of several search engines, which can be a full time job keeping up with what each major search engine is looking for.
We follow these general guidelines:
- Keywords should be relevant, applicable, and clearly associated with page body content.
- Keywords should be used as allowed and accepted by the search engines (placement, color, etc.)
- Keywords should not be utilized too many times on a page (frequency, density, distribution, etc.)
- Redirection technology (if used) should facilitate and improve the user experience. But understand that this is almost always considered a trick and is frequently a cause for removal from an index.
- Redirection technology (if used) should always display a page where the body content contains the appropriate keywords (no bait and switch).
- Redirection technology (if used) may not alter the URL (redirect), affect the browser BACK button (cause a loop), or display page information that is not the property of the site owner or allowed by agreement without sound technical justification (ie, language redirects).
- Pages should not be submitted to the search engines too frequently.
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